Having a strong mobile website presence is more important than ever because it is estimated that mobile internet usage will surpass desktop usage by the start of 2015, if not before. More people are using mobile devices for everyday tasks that they used to rely on their desktops for, including: browsing the Internet, online shopping, social media and reading emails. According to BrightEdge MobileShare Report, smartphone traffic increased 125% as compared to desktop growth, which increased only 12 percent over the past twelve months.
What is Responsive Website Design & Why You Need It?
Responsive Website Design is one of the hottest trends because it allows one site design to function and navigate seamlessly across different devices, thus eliminating the need for a separate mobile version of the website. The layout changes based on the size of the screen that the website is being displayed on. For example, on a smartphone, the content displays in a single column view, while on a tablet it may display in two columns. Many WordPress themes include responsive designs, however not all have this feature so if you're starting to develop a new website, make sure that the theme incorporates this feature.
Responsive Website Design:
- Website "responds" to the size of the screen being displayed on
- Single design works on ALL devices/screen sizes
- Eliminates the need for a secondary "mobile" version of the website - less to maintain
- Provides a better user experience which can lead to higher conversion rates
- Google recommended - view details as featured in an article by Search Engine Land
What is the percentage of traffic visiting your website on mobile devices?
If you have Google Analytics on your website, take the time to view the breakdown of traffic from desktop, tablet and mobile devices. If you have good engagement with visitors on desktop, how does this compare to the user experience on mobile devices? For example, when it comes to mobile devices does the time on site or pages per visit drop off or does the bounce rate significantly increase? Those are clear indicators that visitors are not having a good user experience when viewing your website on a mobile device and it's time to take action to optimize your website to ensure you're providing a user friendly, strong mobile design.
With Google Analytics, you'll be able to view the following data by device (see screen shot example below):
- Percentage of new users
- New visits
- Bounce rate
- Pages per visit
- Average visit duration
If you don't have Google Analytics, then we highly recommend that you create an account, after all it's FREE. We suggest that you review your web stats, through Google Analytics, a minimum of at least once a month to monitor and track the effectiveness of your website. Plus, you'll be able to see how your online marketing initiatives are measuring up. What campaigns are driving quality traffic to your website, etc. Google Analytics now has an app for the iPhone so you can view your web stats anytime and anywhere...how convenient is that?
How does your website measure up?
View your company's website on a smartphone or tablet and test the user experience.
- Is it easy to navigate?
- How's the font size/readability?
Do you have to "pinch to enlarge" in order to read the content or navigate the site?
- Is the call(s) to action above the scroll?
- Is the phone number click-able?
- How well is your branding represented?
- How quickly does your website load on mobile devices? It is estimate that 75% of consumers will wait 5 seconds for a web page to load on mobile devices before abandonment.
Creative Marketing Services specializes in website optimization and responsive WordPress website designs so if you'd like to provide a better mobile user experience, contact us or give us a call at 949-916-7970 to schedule a consultation and learn more about how we can help you establish a strong mobile presence.